Directory / The Brand Identity Office

Archive / Case 02 / TBIO (in-house) / 2026

Your Brand Walks In

Before they read your story, they have already decided what you are. A film in ten typed beats.

Client
TBIO (in-house)
Year
2026
Disciplines
Art Direction / Digital Design / Experimental & Creative Technology
Deliverables
Script, Typographic motion, Two colourways, 9:16 films

The challenge

Explain why identity matters in under a minute, without showing a single logo.

Visual direction

One still set, no cuts. Words typed with a block cursor in Citron and Wine while a counter files each beat. Two colourways: sprayed green on paper, and a tomato measured on graph paper.

Colourway A / Paper and spray / 49 s
Colourway B / The measured tomato / 49 s