Directory / The Brand Identity Office

Archive / Case 03 / TBIO (in-house) / 2026

The Website As…

A website is part of the identity, not a separate technical job. Each episode takes one kind of site and one room.

Client
TBIO (in-house)
Year
2026
Disciplines
Digital Design / Art Direction
Deliverables
Scripts, 9:16 films, Interface framing

The challenge

Make websites legible to founders who think of them as checkout pages.

Visual direction

A journal on a rust-red desk lit by a single lamp. A store seen from above. In the store, the copy sits inside a TBIO document window.

02 / The website as a journal (excerpt)
03 / The website as a store