Archive / Case 04 / TBIO (in-house) / 2026

Opening Posters

A new studio, announced like an institution.

Client: TBIO (in-house)
Year: 2026
Disciplines: Art Direction / Logo & Graphic Design
Deliverables: Campaign concept, Copywriting, Art direction, Four posters

A pomegranate and a pear almost touching, with the line THE SPACE BETWEEN IS WHERE BRANDS ARE MADE.

The challenge

Open a studio without sounding like one.

Visual direction

Office language turned sideways, set in heavy capitals over collage, still life and hard light. One colour field per poster.

Citron poster: FIRST APPOINTMENTS NOW OPEN. Names worth knowing. A man at a desk in raking light. — First appointments now open

Red poster: NORMAL IS NOT OUR DEPARTMENT, two figures in black on a concrete wall. — Normal is not our department

A pomegranate and a pear almost touching on Chalk. — The space between

Names worth knowing