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Archive / Case 01 / TBIO (in-house) / 2026

Identity System V03

The identity of the office itself. Systematic in form, unexpected in detail.

Client
TBIO (in-house)
Year
2026
Disciplines
Brand Identity / Logo & Graphic Design
Deliverables
Brand platform, Colour system and hierarchy, Primary wordmark, Logo environments, Usage rules, Identity deck
Cover of the TBIO Visual Identity V03 deck: the TBIO wordmark on Carbon with a citron rule.

The challenge

Communicate precision, intelligence and experimentation without looking generic, corporate or decorative.

Visual direction

Carbon and Chalk carry the work. Acid Citron signals. Wine marks what matters. One single-line wordmark, four environments, no circle, no gradient.

V03 cover: TBIO wordmark on Carbon.
01 / Cover
Brand platform page: An office, not an ordinary agency, with Strategy, Identity and Technology.
02 / Brand platform
Core palette page showing Carbon, Graphite, Industrial Silver, Acid Citron, Chalk and Wine.
03 / Core palette
The TBIO wordmark in Chalk on Carbon with a citron registered mark.
Primary wordmark
Chalk poster with a large TBIO wordmark, a spec table and a torn-paper collage in Carbon, Chalk and Wine.
Masthead poster
Colour hierarchy page with suggested proportions for each colour.
04 / Colour hierarchy
One logo, four environments: Carbon, Chalk, Graphite and Citron grounds.
06 / Four environments
Identity board: palette, inspiration materials, logo explorations, typography and photography direction.
Identity board
Primary wordmark page with the approved direction.
05 / Primary wordmark
Rules of the system: do, avoid and verify.
07 / Rules of the system
Implementation page: digital, editorial, corporate and social.
08 / Built to work everywhere